Newsletter - December 2006

200K Buyers - New & Exclusive to The Prospect Shop

Direct Responsive & Exclusive to
The Prospect Shop -
CHARTERHOUSE AU & NZ

The Charterhouse database contains over 313,000 proven purchasers (172,000 Australia and 141,000 NZ).

These direct responsive consumers have purchased via a number of esoteric publishing products including tarot, numerology, astrology, physic and lucky numbers (average purchase $55) as well as off the page jewellery buyers (average purchase $60) and health, diet and libido products via direct mail (average purchase $68 - $220).

The entire file has recently been run through a major process of data hygiene and updating. Consequently we can offer a deliverability guarantee of 97%.

Test this exciting new file in your New Year mailings or for a copy of the Datacard contact your Account Manager toll free on 1300 4 LISTS (1300 454 787).

Give an unforgettable gift this Chrismas

CHARITY OF THE MONTH -
The Smith Family - 2006 Christmas Appeal!

"Someone once gave you a gift that you've never forgotten"

Do you remember getting a present that changed your whole world? Now it's your turn to make a difference. This Christmas 650,000 children are wishing for the most valuable gift of all - an education. With your support, we can share the promise of a better future with all of them.

Your support will do more than provide a child with happy Christmas memories, it will change their lives forever- a gift they'll truly never forget.

Please donate by visiting http://www.unforgettablegift.com.au/ or call 1800 024 069.

Increase response rates with a PhoneWord phone number

PRODUCT OF THE MONTH - Phonewords from 1300 EZY CALL

Join early adopters of new technology in Marketing and obtain a compelling PhoneWord, not a phone number for your business. Include it in your marketing and advertising campaigns and watch as your response rates drastically increase.

At The Prospect Shop we recently set up our own phone word with 1300 EZYCALL – 1300 4 LISTS. You can reach us from anywhere within Australia for the cost of a local call.

What a PhoneWord can do for your business:

• Allow your customers to contact you easily
• Maximise responses to your advertising & marketing campaigns (in excess of 300%!)
• Ensure your campaigns have a longer-life (people will remember the number to call months after your ad has been taken off the air!)
• Increase advertising efficiencies
• Fuel word-of-mouth advertising
• Help build brand loyalty
• Shut out competitors (there’s no need to “look you up” in the phone directory or on the Internet where you’re surrounded by your competitors)
• Improve access to sales & customer service departments
• Only be available “once”. Great PhoneWords are available “once”. Don’t allow your competitor to secure this massive marketing advantage. Get in early and act NOW to secure a compelling PhoneWord for your business.

For more information on the new Marketing Phenomena that’s hitting Australia, call: 1300 EZYCALL or visit http://www.1300ezycall.com.au/ (Mention The Prospect Shop and receive 50% off monthly PhoneWord fees for the first 12 months!)

Impress your clients this Christmas with Fruit Only

OFFER OF THE MONTH - Fruit Only

The price of bananas has finally come down in time for Christmas.

Thanks to our friends at Fruit Only (a division of Roses Only) we will send a beautiful box of fruit to each customer that places a list order of $7,500 or more (ex GST) during the months of November and December.

Please note this is limited to one per customer and to the cities in which Fruit Only deliver. An alternate gift will be arranged for anyone outside of these areas.

Just mention this offer when you place your order. As always if you have already placed a qualifying order this month don’t be shy, pick up the phone and ask your account manager to send you a box of fruit. Call us Toll Free on 1300 4 LISTS (1300 454 787)

If you are looking for something special to send your staff, suppliers or clients this Christmas contact our Lucy, the Corporate Gift Specialist at Fruit Only/ Roses Only on 1300 378 486.

Get your Free Copy of Lists of Lists

The List of Lists is our complete catalogue of data products.

It provides you with information on over 200 BUSINESS, CONSUMER & EMAIL lists for both Australia and NZ.

This tool has been designed to direct marketers an insight into the length and breadth of available marketing data for their campaigns.

For your free electronic copy simply email listoflists@prospectshop.com.au