BehaviourBase is unique in that it is constructed from information captured from in-product questionnaires and satisfaction surveys dispensed to consumers who have purchased a variety of high-ticket products and services. Through our partnership survey programmes with many market-leading organisations, we collect invaluable lifestyle and demographic information. Our variety of data collection channels means that we are able to reach and elicit responses from consumers who may not consider completing a mailed survey.
The surveys are in constant distribution and respondents provide detailed responses about their lifestyle and purchasing behaviour.
BehaviourBase supports a wide range of different applications across a host of industry sectors, for example:
Identifying individuals who are receptive to buying through mail order to assist catalogue companies to reach this direct-responsive segment, thus improving sales
Enabling magazine publishers to grow subscriptions profitably, by targeting individuals whose lifestyle interests reflect the content of the magazine
Targeting wealthy individuals who have interests in stocks and shares, and savings and investment plans
Helping charities to reach individuals with a genuine concern in the area in which they are active, to develop and grow their donor base
Providing credit card companies with the opportunity to target actively purchasing individuals to ensure you reach financially active, quality audience
The file is refreshed monthly with new survey respondents, which means that fresh prospects are being made available regularly for your ongoing campaigns. BehaviourBase is also washed against the National Change of Address file, ADMA’s Do Not Contact and Acxiom’s Deceased file.