Profile
Bookman Health is well established mail order seller and publisher of health books specialising in natural health. Books are sold primarily via direct mail, with some distribution into retail bookstores.
Bookman Health is one of the largest and most responsive files of Australian and New Zealand health book buyers. Best selling titles over the years include: The Australian Drug Guide, Second Youth, The Nature Doctor, Your Body's Most Powerful Healers as well as many other books on natural remedies, pain relief, weight loss and anti-ageing.
All names are direct response buyers generated from offers mailed monthly. Customers order by phone, mail, fax and email and pay at time of ordering. There is a high percentage of credit card users and repeat buyers.
The file is approximately 65% female and 35% male and are typically aged between 40-75 years.