The Consumer Information Centre (CIC) Direct Respone Database is an exciting direct response list of Australian consumers who have requested catalogues on specific products. Examples of products include Food & Wine, Gardening, Educational Courses, Health Products, Financial Services, Health & Beauty Clubs, Insurance, Hampers and much more.
The Consumer Information Centre is a 20-page catalogue in which the brochures and catalogues of around 50 different companies are presented. Consumers can select the brochures or catalogues that interest them by returning a pre-paid order card within the catalogue.
The majority of records are female consumers aged 26 and over.