Profile
Respondents to various promotional direct mail campaigns for offers of free information on the benefits of owning a Craftmatic® Adjustable Bed. These beds are designed for ease of use, and provide comfort as well as therapeutic benefits through massage and heat control options. They appeal to individuals with back ailments, arthritis and other conditions who are trying to improve the quality of their rest and sleep time.
Craftmatic® lists have been on the market for years in other parts of the world. Craftmatic lists have a track record of working particularly well for offers such as sweepstakes and prize draws, household goods, health products, home entertainment, collectibles, charitable giving, financial services. Plus, it is ideal for any offers that appeal to the 40 + market segment.