This is a list of customers who have purchased from the Damart Catalogue through either mail order or at Damart retail stores. The Damart range of products spans Thermolactyl outer and underwear for women, men and children, women's fashion apparel, women's footwear, and women's lingerie. The Typical Damart customer has disposable income and is highly responsive to mail order. Over 90% of the file is females. A high percentage of customers have paid via credit card. Great list for the seniors market.
Actives
These are customers who are mailed at least 8 times per annum by Damart. They are not available for rental by other merchandisers, sweepstakes, offer promoters or charities. They have all purchased within the last 24 months and are available by recency/frequency/monetary categories.
Inactives
These are the customers who are mailed by Damart at least 4 times per annum. They have purchased in the last 24 to 48 months. These names are not available to competitive merchandisers, fundraisers and sweepstake promoters.
(All records are personalised)