This file comprises of mostly female buyers of an extensive range of art and craft products ranging from cross stitch frames, needlework, embroidery pillows and wall hangings, children's craft products, how-to books to decorating kits, threads and tools.
The list owner mails 6 times per year. All names are direct response generated with the age range starting from early 20's to senior citizens. The Majority of records are made up of women between 30 to 50 years of age.
The average purchase is around $70.00. Almost 60% of the file is regional areas with high credit usage. Fox Collection customers fit into one of three profiles.
Actives
These are customers who are mailed at least 6 times per annum by Fox Collection. They are not available for rental by other merchandisers, sweepstakes, offer promoters or charities. They have all purchased within the last 24 months.
Inactives
These are customers who are mailed by Fox Collection at least 4 times per annum. They have purchased in the last 24 to 48 months. These names are not available to competitive merchandisers, fundraisers and sweepstake promoters.
(All records are personalised)