Fusion List is a B2C data pool list created by List Factory through an alliance with active direct marketers.
The database is built only from the actual transactions of consumers who have bought products via direct marketing channels-maintaining no complied data within its universe.
Fusion List is a multi-scored data pool- the transactional data provides information on consumer purchase behaviour from various sources. This increases the targeting intelligence of the list, providing a large source of direct response data in one location- ideal for customer acquisition direct mail and telemarketing.
The data pool is regularly refreshed with new transactions, keeping this a responsive and accurate direct marketing list all year round. Fusion List will provide the unique ability to target customers through their purchase history with other direct marketers:
Recency (when they purchased)
Frequency (how often they buy)
Monetary Value (how much they spend)
Plus utilise CAMEO geodemographics to segment your prospects into like-minded demographic neighbourhoods.