Profile
This list contains customers of the Innovations Catalogue. The products sold include homewares, electrical
equipment, gardening supplies, apparel and other merchandise.
This list contains active, inactive and inactive prior to 1998 customers and the file is fully personalised. The
customers of innovations are primarily female and the majority have paid by credit card.
Actives- these are customers who are mailed at least 8 times per annum by innovations. They have all purchased within the last 24 months.
Inactives- these are customers who are mailed by innovations at least 4 times per annum. They have purchased within the last 24 to 48 months.