The Money Mover's database is a personalised list of investors who own their own home and have remained at the same address for at least five years. They also hold other investments in superannuation, shares and/or property.
Money Movers has an average age of 45+, with an approximate houeshold income of $65k per annum and a 55% skew towards males.
The list has responded well to fundraising, financial, luxury goods and magazine subscription campaigns.