Direct response channels including off the page and mail order
99% females ranging from their early 20's to 70's with the majority of buyers in the 30-50 yr age group.
Purchasers who recieve a craft catalogue mailed on a quarterly basis which sells an extensive range of craft products for cross stich, embroidery, painting, quilting etc. Average dollar spend is $70
The List is updated weekly and well maintained by the list owners own usage and thrid party rentals.