The New Zealand Lifestyle Survey provides detailed nationwide insights about New Zealand households' lifestyle preferences and purchasing behaviour.
There are over 17,000 variables from 57 individual questions, with over 300 response options. The survey is recieved by 1.6 million New Zealand households and run annually allowing you to find the right customers, and provide relevant offers.
This database has the profile of over 100,000 households and subsequently over 200,000 individuals.
The survey contains questions on topics ranging from hobbies, travel, vehicles and pets through to home ownership, finance and much more. As well as the survey responses, our records include the household address and in some cases telephone numbers.