Ortega Publishing Pty Ltd began Operations in 1991 as an Australian owned consumer products company that specialises in the manufacture and marketing of unique, personalised products. The company sells a wide range of personalised products including the very popular My Adventure Book series, personalised name and address labels, personalised poems and personalised clocks. These unique products are marketed in Australia and New Zealand. Identity Direct is a consumer brand created within the Ortega Group. It has complementary offerings including many new, unique and mostly personalised products such as iron-on clothing labels, vinyl labels, personalised pens and pencils and much more for the home, school and pre-school markets.
There are five major segments - General Merchandise purchasers (which includes My Adventure Books, Name Poems and Name Clocks), Identity Direct purchasers, Labels my Mail purchasers, Catalogue purchasers and Will kit purchasers.
The database is updated four times a year and updated statistics are available in the following months: March, May, August and November.