Profile
The Prospect Plus Universe is one of the most comprehensive consumer files available. Prospect Plus has one of the most robust profiling models, allowing you to make selections that are extremely accurate.
Prospect Plus contains accurate contact data and powerful segmentation information on consumers ' geo-demographic, credit and risk profiles. Now you can precisely target your prospect and customer marketing campaigns to become more cost-effective.
| STATE |
HOUSEHOLDS |
INDIVIDUALS |
| NSW |
2,268,000 |
3,267,000 |
| ACT |
116,000 |
165,000 |
| VIC |
1,726,000 |
2,476,000 |
| QLD |
1,313,000 |
1,716,000 |
| SA |
517,000 |
730,000 |
| WA |
691,000 |
884,000 |
| NT |
43,000 |
51,000 |
| TAS |
176,000 |
262,000 |
| TOTAL |
6.9 Million |
9.5 Million |