Rodale Books offers health and mutrition insights to readers, showing how they can use the power of their body and mind to look and feel their best. Every page offers practical ideas to help them live a longer, healthier and more fulfilling life.
This database consists of buyers of a wide range of health books, including titles such as The Flat Belly Diet, Walk off Weight and The Doctors Book of Food Remedies.
The database is 69% female 31% male. Most buyers are 40+. The average order value is approximately $60. 90% of the names have been collected via direct mail.
The list works well for a range of offers including fundraisers, health, publishers, financial and general mail order.