The file is made of individuals who have entered a time sensitive sweepstake offering a $25,000 US grand prize and have purchase from the accompanying catalogue offering perfume and cosmetic merchandise.
The database is made up of 90% females. aged 45+ who spend time doing puzzles and competitions. The named individuals on the file are obtained from 100% direct mail activity.
The file would ideally work well for a variety of mailings including gardening, financial mail, mail order, Self-improvement, Astrology, charities and publishing clients, especially competitions and sweepstakes.