This list is sourced from a nation wide mail survey and the included questions relating to sports involvement. Respondents have indicated which sports they actively participate in as well as the sports that they are regular spectators of.
The information contained in this list is sourced from a nation wide mail survey, completed by over 2 million Australian consumers. Respondents have provided detailed information about themselves, their lifestyle and their purchase intentions.
All consumer data is regularly verified against national change of address data to ensure a high level of accuracy and deliverability.