Profile
Transcape is a transactional based consumer data product, comprising consumer purchasing histories from multiple Australia and New Zealand mail order and direct response organisations.
The result is a database that is:
- factual- based upon actual purchasing history
- accurate- transaction dates & values aren't aspirational, unlike some survey & market research based data sources
- recent- transcape is regulary updated with many hundreds of thousands of records added & removed on a quarterly basis
- proven- most successful organisations employ some element of their own transactional data in their direct marketing campaigns to existing customers
- responsive- 100% of transcape's data is sourced from transactions conducted through direct marketing channels
The transactional data held within transcape allows organisations to target Australian and New Zealand consumers according to the following criteria:
- transaction date
- transaction value
- transaction volume
- number of organisations purchased from
- payment method
- household & geodemographic