The people on this list live in affluent suburbs and are amongst the highest earners in Australia. The Well Informed householders tend to be white collar professionals. Research indicates that these people are wealth accumulators, interested in enhancing their investments and are vastly globally aware.
The majority of people on this list are homeowners who have resided in their house for 8 years or more with an average income of $85k plus.
The list is recommended for fundraising, financial, luxury goods, travel and magazine subscription campaigns.