Profile
Since 2001, SMSPup has created, grown and maintained its position as Australia's most popular free SMS service.
All members of SMSPup have given us their express permission to send relevant online surveys, emails and SMS promotions to them in exchange for 'SMSPup points' that members can use to access an evolving list of free web to-mobile services and rewards.
SMSPup is popular with professionals, the technically-minded, academics, trade professionals and students, but it is best known within the advertising industry for its very large, very active, generation X and Y database representation.
The member base is healthily represented across socioeconomic, demographic, and geographic segments and boasts an average response rate of 30% from campaign send. SMSPup's unique incentive program, appeals to an audience that is not typically attracted to other online reward programs, making it an essential media component for well-represented eDM campaigns and market research projects.
Members: Email 270,000+ members
SMS: 129,000+ members
Targeting available to 17 personal attributes including 45 areas of products & services interest categories.
Site Statistics: 4.7 million page impressions per month Site Visitors: 500,000+ per month. (Targeted Banner display available)
Selections
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Demographic
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Occupation
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Gender
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Personal Interests
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Income
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Postcode
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Industry
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In Personal Interests there are 45 specific areas. In Demographic there are 17 specific areas.