The Financial Arena (TFA) is an online publisher of unique business and finance information with a strong collection of interactive sites including sharecafe.com.au, stockspot.com.au, markettrack.com.au and annualreportsunlimited.com.au.
Each site provides distinct features that deliver authentic content experiences to an affluent, educated and influential audience.
The TFA network of sites offers an effective & efficient platform for advertisers to communicate with an audience of active share traders who are difficult to reach in other media. Our users are constantly seeking to invest in and learn about individual companies as well as investing practice. This atmosphere provides the perfect complimentary messaging environment for advertisers.
Our Audience
- Higher than average income demographic, 65% earn >$80k
- 94% own a share portfolio
- They are frequent share traders
- 75% trade shares >8 times per year
- 50% have portfolio's with >12 Companies
- 62% have a portfolio valued at >$100k
- 24% have a portfolio valued at >$500k
- 34% are self employed/ business owners
- 61% are professional or managerial
- 80% use an online broker
- 28% have a SMSF
- 88% Male
- 12% Female
| Age (years) |
% |
| 18-24 |
1% |
| 25-34 |
7% |
| 35-44 |
18% |
| 45-54 |
24% |
| 55+ |
50% |