UM Direct is Australia's newest consumer email list. Collected through the UM direct network of six sites. With over 40,000 new members per month across all databases offers highly targeted and relevant communication to non-incentivised profiled opted in members.
- Over 30 demographic profiles
- Over 120 interest groups
- Strong Female Skew
- Strong 25-55 year old age group
- Strong representation in the 'principle grocery buyer' category
Lists are non-incentivised and as such no guarantees on open rates are offered however depending on the campaign we are seeing open rates of 15-20%.
Lists are built through competition incentives but no further incentives are offered to respond to campaigns giving a true representation of campaign success and true performance based marketing.