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Newsletter - July 2006

Business Lists - Consumer Lists - Fax and Email Marketing - Data Services

14th July 2006
Welcome to the July issue of Shopping for Prospects.

Fax Marketing – A cost effective alternative
to mail
Product of the Month –
Fax Marketing (an alternative to B2B eDMs?)
The absence of sufficient SPAM Act compliant B2B email data has seen the importance of Fax marketing grow.

For many of our business to business customers fax marketing is not something that they have considered.

Combining data from the range of high quality, personalised business lists that we offer (INCNET, INFOBASE amongst them) and the world class broadcast delivery system of Premiere Global Systems (formerly XPEDITE) we can offer an end to end service for B2B communications.

The key benefits of fax marketing for B2B communications are:
1.     Cost – A personalised campaign can cost less than 50c per record (Plus GST) for the data rental and the broadcast of your document. (Single Page)
2.     Speed & Flexibility – a campaign can be executed within 24 hours of instruction and if necessary paused, added to or stopped. We describe it as a ‘marketing tap’ that can be turned on or off.
3.     Responsive – many of our clients report response rates as high and higher than the equivalent mailing campaign. It sounds obvious but, when a prospect receives a fax (personalised to their attention) they don’t need to open it and it doesn’t come in with the rest of their mail.
There are concerns to consider when fax marketing. Typically client express two concerns.
Firstly, the quality of the document. It is important not to take a marketing piece designed for mail (or email) and then send it on the fax. We encourage clients to design the document with the technical limitations in mind. We can send you examples of fax documents that not only look great but which have delivered great results.

Secondly, Privacy and Opt Out Issues. All of the databases that we use are, naturally privacy compliant and well maintained. We ensure that our clients include an opt-out on their campaigns and that these opt outs are processed. We offer a free service whereby these opt-outs are received by us by fax. In this way we follow what we consider to be industry best practice.

Fax is particularly suitable as a B2B lead generator. Talk to your Account Manager about whether it would be suitable for your next campaign or just to have a look at some example documents that have been effective for other clients.

Customer of the Month – 
Daffodil Day - Friday 25 August
“With you we have hope”

Get involved and make a difference this Daffodil Day.

1 in 3 people are diagnosed with cancer in Australia yet they have a better chance of successful treatment thanks to people like you.

Every year thousands of Australians lend a hand on Daffodil Day. The daffodil is the international symbol of hope and Daffodil Day is a great way to raise funds to help with cancer research, education and patient support.

Daffodil Day merchandise is free to receive and it’s so popular and worthwhile that it practically sells itself. The funds raised through the sale of merchandise really will make a difference so please join The Prospect Shop and show your support for Daffodil Day by calling
1300 65 65 85 or visiting

Specialist Legal Practitioners for the
Marketing Industry
Supplier of the Month – 
VON MUENSTER Solicitors & Attorneys is a Sydney based legal practice specialising in providing a diverse range of legal and commercial services to the advertising, entertainment, IT, marketing, media and promotions industries. You can get a good idea of what they do and their unique way of working with our clients at their website.


*Limit of one case per customer
Offer of the Month –
Yarra Valley Wines
Thanks to our friends at Winemakers Choice we will send a case of Yarra Ridge wine to every customer that places a list order of $7,500 or more (ex GST)*. Simply mention this offer when you place your order.

Please note you must be over 18 to qualify for this order. For any customers under age we will send you a substitute incentive.

As always, if you have already placed an order that qualifies this month don’t be shy – call your Account Manager and ask them to send you a case.

For all of your corporate wine needs contact

Jason Chrcek at Winemakers Choice on
(02) 8748 8330 or visit http://www.winemakerschoice.com.au/

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"Like most charities, Vision Australia is focused on appealing to a greater number of people around the country to engage in and support its mission. With the help of the varied services of The Prospect Shop we’ve been able to do this over the last few years and hope to continue to into the future. Their service goes beyond just the provision of ‘mailing lists and data’ so we can maximise and improve our acquisition campaigns each time."
- Sally Shepherd, Direct Marketing Manager
Vision Australia
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- Bruce Leong, Client Services Director
Carlon Leong

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