Boom Town 50 Plus

List ID C-140 Quantity 3,000,000


BoomTown 50+ is a dynamic new segmentation, targeting and communications system dedicated to 50+ Australians. Anything but homogenous, the 50+ are cashed up, defiantly youthful consumers who represent Australia's only growing demographic. This product was built using a wide range of self-reported data from consumers aged 50+, particularly relating to their health & mobility. The product can assist in acquisition and also for adding granularity and insight to an existing database. With over 3 million records available the database has been split into 10 unique segments rich in attitudinal, behavioural and lifestyle data - offering a level of insight & accessibility not seen before on this scale.


Affluence Band 1-10 Marital Status
Age Occupation
BoomTown Segments Personalised
Charity and Donations Postcode
Gender Property Information
Geo-Dem Selects Property Ownership
Household Composition Property Value
Household Income State


Format:   Mail, Phone, Email

Delivery Method:

  • HTML
  • MS Excel File
  • Text

Turnaround:   3 working days

Delivery Guarantee:   95%


Setup and Delivery Fee        $350
Mailing Data Rental        $530 per `000
Telemarketing Data Rental        $545 per `000
Email Data Rental        $550 per `000
Minimum Order        $5,000

Minimum order charge- $5,000+GST
10% discount offered to approved charities

Plus GST

Terms and Conditions

1. All list rental subject to list owner approval.
2. The sale will be subject to The Prospect Shop standard set of terms and conditions for data sales.
3. Due to frequency of data updates, the data count figures cannot be guaranteed.
4. Prices subject to change without notice.
5. All mailings to be undertaken by approved mail house unless otherwise agreed.

The Prospect Shop Pty Ltd
ABN: 17 099 003 291
Level 15, 100 Arthur St North Sydney NSW 2060
Tel: (+61) 2 9281 0299   Fax: (+61) 2 9281 0599

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"Like most charities, Vision Australia is focused on appealing to a greater number of people around the country to engage in and support its mission. With the help of the varied services of The Prospect Shop we’ve been able to do this over the last few years and hope to continue to into the future. Their service goes beyond just the provision of ‘mailing lists and data’ so we can maximise and improve our acquisition campaigns each time."
- Sally Shepherd, Direct Marketing Manager
Vision Australia
"Carlon Leong is a B2B Marcomms agency that relies on the accuracy of contact data for the success of its campaigns. The Prospect Shop, by harnessing its first class knowledge of all things data, provides us with contact solutions that enable the efficient delivery of client messages to their targeted markets."
- Bruce Leong, Client Services Director
Carlon Leong

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