Behaviour Base

List ID C-78 Quantity 1,000,000+


List Profile
BehaviourBase is unique in that it is constructed from information captured from in-product questionnaires and satisfaction surveys dispensed to consumers who have purchased a variety of high-ticket products and services. Through our partnership survey programmes with many market-leading organisations, we collect invaluable lifestyle and demographic information. Our variety of data collection channels means that we are able to reach and elicit responses from consumers who may not consider completing a mailed survey.
The surveys are in constant distribution and respondents provide detailed responses about their lifestyle and purchasing behaviour.
BehaviourBase supports a wide range of different applications across a host of industry sectors, for example:
Identifying individuals who are receptive to buying through mail order to assist catalogue companies to reach this direct-responsive segment, thus improving sales
Enabling magazine publishers to grow subscriptions profitably, by targeting individuals whose lifestyle interests reflect the content of the magazine
Targeting wealthy individuals who have interests in stocks and shares, and savings and investment plans
Helping charities to reach individuals with a genuine concern in the area in which they are active, to develop and grow their donor base
Providing credit card companies with the opportunity to target actively purchasing individuals to ensure you reach financially active, quality audience
The file is refreshed monthly with new survey respondents, which means that fresh prospects are being made available regularly for your ongoing campaigns. BehaviourBase is also washed against the National Change of Address file, ADMA’s Do Not Contact and Acxiom’s Deceased file.


Age Geographic
Automotive Household Composition
Charity and Donations Income
Demographic Lifestyle
Finance and Banking Habits Property Ownership
Gender Shopping Habits


Format:   Mail, Phone

Delivery Method:

  • Hard Copy
  • MS Excel File
  • Self Adhesive Labels

Turnaround:   3 working days

Delivery Guarantee:   95%


Setup and Delivery Fee        $300
Mailing Data Rental (Includes 3 Selections)        from  $350 per `000
Extra Selections        from  $15 per `000
Finance/Property Selections        from  $15 per `000
Telemarketing Data Rental        from  $400 per `000
Mail & Telemarketing Data Rental        from  $500 per `000
Minimum Order        $1,500

Approved Fundraising Mailing at $280 per 1000

Plus GST

Terms and Conditions

1. All list rental subject to list owner approval.
2. The sale will be subject to The Prospect Shop standard set of terms and conditions for data sales.
3. Due to frequency of data updates, the data count figures cannot be guaranteed.
4. Prices subject to change without notice.
5. All mailings to be undertaken by approved mail house unless otherwise agreed.

The Prospect Shop Pty Ltd
ABN: 17 099 003 291
Level 15, 100 Arthur St North Sydney NSW 2060
Tel: (+61) 2 9278 7239   Fax: (+61) 2 9281 0599

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"Like most charities, Vision Australia is focused on appealing to a greater number of people around the country to engage in and support its mission. With the help of the varied services of The Prospect Shop we’ve been able to do this over the last few years and hope to continue to into the future. Their service goes beyond just the provision of ‘mailing lists and data’ so we can maximise and improve our acquisition campaigns each time."
- Sally Shepherd, Direct Marketing Manager
Vision Australia
"Carlon Leong is a B2B Marcomms agency that relies on the accuracy of contact data for the success of its campaigns. The Prospect Shop, by harnessing its first class knowledge of all things data, provides us with contact solutions that enable the efficient delivery of client messages to their targeted markets."
- Bruce Leong, Client Services Director
Carlon Leong

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