The Financial Arena

List ID E-77 Quantity 30,000


The Financial Arena (TFA) is an online publisher of unique business and finance information with a strong collection of interactive sites including,, and Each site provides distinct features that deliver authentic content experiences to an affluent, educated and influential audience. The TFA network of sites offers an effective & efficient platform for advertisers to communicate with an audience of active share traders who are difficult to reach in other media. Our users are constantly seeking to invest in and learn about individual companies as well as investing practice. This atmosphere provides the perfect complimentary messaging environment for advertisers.  Our Audience

  • Higher than average income demographic, 65% earn >$80k
  • 94% own a share portfolio
  • They are frequent share traders
  • 75% trade shares >8 times per year
  • 50% have portfolio's with  >12 Companies
  • 62% have a portfolio valued at >$100k
  • 24% have a portfolio valued at >$500k
  • 34% are self employed/ business owners
  • 61% are professional or managerial
  • 80% use an online broker
  • 28% have a SMSF
  • 88% Male
  • 12% Female
Age (years) % 18-24 1% 25-34 7% 35-44 18% 45-54 24% 55+ 50%
State % NSW 21% QLD 13% VIC 13% SA 8% WA 11% Other 34%


Format:   Email

Delivery Method:

  • HTML

Broadcast by list owner only.

Turnaround:   5 working days


Setup and Delivery Fee        $300
Email Data Rental        $350 per `000
Minimum Order        10,000 contacts
Plus GST

Terms and Conditions

1. All list rental subject to list owner approval.
2. The sale will be subject to The Prospect Shop standard set of terms and conditions for data sales.
3. Due to frequency of data updates, the data count figures cannot be guaranteed.
4. Prices subject to change without notice.
5. Email broadcast to be carried out by the list owner

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ABN: 17 099 003 291
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Tel: (+61) 2 9278 7239   Fax: (+61) 2 9278 7307

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"Like most charities, Vision Australia is focused on appealing to a greater number of people around the country to engage in and support its mission. With the help of the varied services of The Prospect Shop we’ve been able to do this over the last few years and hope to continue to into the future. Their service goes beyond just the provision of ‘mailing lists and data’ so we can maximise and improve our acquisition campaigns each time."
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Vision Australia
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Carlon Leong

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