UM Direct

List ID E-89 Quantity 350,000+


UM Direct is Australia's newest consumer email list.  Collected through the UM direct network of six sites.  With over 40,000 new members per month across all databases offers highly targeted and relevant communication to non-incentivised profiled opted in members.

  • Over 30 demographic profiles
  • Over 120 interest groups
  • Strong Female Skew
  • Strong 25-55 year old age group
  • Strong representation in the 'principle grocery buyer' category
Lists are non-incentivised and as such no guarantees on open rates are offered however depending on the campaign we are seeing open rates of 15-20%. Lists are built through competition incentives but no further incentives are offered to respond to campaigns giving a true representation of campaign success and true performance based marketing.


Age Income
Demographic Interest Categories
Gender Media Habits
Geographic Motoring
Holidays and Travel Occupation
Home Owners or Renters


Format:   Email

Delivery Method:

  • HTML

Broadcast by list owner only.

Turnaround:   3 working days


Setup and Delivery Fee        $350
Email Data Rental        $300 per `000
Minimum Order        1,000 contacts

Cost per click, Cost per Lead and Survey Completions are also available.
Price upon request dependent on campaign.

Plus GST

Terms and Conditions

1. All list rental subject to list owner approval.
2. The sale will be subject to The Prospect Shop standard set of terms and conditions for data sales.
3. Due to frequency of data updates, the data count figures cannot be guaranteed.
4. Prices subject to change without notice.
5. All mailings to be undertaken by approved mail house unless otherwise agreed.

The Prospect Shop Pty Ltd
ABN: 17 099 003 291
Level 15, 100 Arthur St North Sydney NSW 2060
Tel: (+61) 2 9278 7239   Fax: (+61) 2 9281 0599

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"Like most charities, Vision Australia is focused on appealing to a greater number of people around the country to engage in and support its mission. With the help of the varied services of The Prospect Shop we’ve been able to do this over the last few years and hope to continue to into the future. Their service goes beyond just the provision of ‘mailing lists and data’ so we can maximise and improve our acquisition campaigns each time."
- Sally Shepherd, Direct Marketing Manager
Vision Australia
"Carlon Leong is a B2B Marcomms agency that relies on the accuracy of contact data for the success of its campaigns. The Prospect Shop, by harnessing its first class knowledge of all things data, provides us with contact solutions that enable the efficient delivery of client messages to their targeted markets."
- Bruce Leong, Client Services Director
Carlon Leong

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